Founder & Principal
Dealership Operations
Sales, Service, Parts, Accounting
CRM, DMS, Platform Implementation
Vendor Agnostic Advocacy
Rick McLey didn’t start his career as a consultant. He started on the dealership floor— selling cars, managing service departments, overseeing parts operations, and eventually moving into enterprise technology implementation.
Over 35 years, he worked in nearly every aspect of automotive retail: sales management, fixed operations, accounting, CRM deployment, DMS transitions, and vendor relationship management. He’s lived through system migrations, integration failures, data fragmentation issues, and the daily operational challenges that dealerships face.
What he learned: Most operational problems aren’t caused by bad systems—they’re caused by invisible gaps between systems.
After decades of managing dealership operations and implementing technology
platforms, Rick recognized a consistent pattern: dealerships were investing
heavily in systems, but struggling to see what was happening between them.
Calls were being missed—not because of bad staff, but because routing logic
was broken.
Customers existed in multiple systems with different information—creating
confusion and lost opportunities.
Follow-ups were falling through the cracks—not because of poor processes, but
because ownership wasn't clear across platforms.
Leadership was making decisions based on incomplete data—because
traditional reporting only showed what happened inside each system, not what
happened between them.
Drive360 was created to solve this exact problem: providing operational intelligence that sits between your systems, monitors what's happening in the gaps, and delivers clarity to leadership.
Not another dashboard. Not another vendor promising integration. A dedicated operational intelligence layer that helps dealerships see what's really happening—before revenue walks out the door.
Most operational problems don’t require new systems—they require visibility into what’s already happening.
“You can’t fix what you can’t see. Clarity is the foundation of every successful operational improvement.”
“Our only loyalty is to dealership operations. If that means telling you to
keep your current systems, we’ll tell you. If it means recommending a
change, we’ll be honest about that too.”
Most consultants specialize in one area—sales, technology, or operations. Rick's comprehensive experience across all dealership
functions means he understands how everything connects.
He knows how a broken phone routing rule impacts sales. He understands how identity fragmentation affects service retention.
He's seen how poor system integration creates accounting nightmares. This holistic perspective is the foundation of Drive360's
operational intelligence approach.
Drive360 exists to bring operational clarity to automotive retail—helping dealerships see what's happening between their systems, understand where revenue is at risk, and make confident decisions based on complete intelligence.
Operational intelligence that delivers clarity and enables confident decision-making
Transparency, empathy, integrity, and dealer-side advocacy above all else
Clarity before change, vendor agnostic, operationally grounded in real experience
Drive360 doesn’t operate on long-term contracts or aggressive sales
tactics. We earn your trust through results—and maintain it through
consistent delivery.
If our operational intelligence isn’t delivering value, you’re free to walk
away. No penalties. No complicated termination clauses. Just honest
work and transparent value.
We succeed when you succeed. That’s the only metric that matters.
Month-to-month engagements. Stay because we deliver value, not because you're locked in.
Clear investment expectations. No hidden fees. No surprise charges.
We measure success by operational improvement, not billable hours.
Work directly with Rick—no account managers, no layers of bureaucracy.
“Rick helped us identify $180K in annual revenue we were losing to missed calls and routing failures. Within 60 days, we had complete visibility and were capturing opportunities we didn’t even know existed.”
General Manager, Multi-Store Group
“Finally, someone who understands dealership operations
from the inside. Rick doesn’t just recommend technology—he
helps us understand what’s actually happening before making
changes.”
Director of Operations
“The operational assessment paid for itself in the first month.
We discovered identity fragmentation issues that were costing
us service retention. Drive360’s ongoing intelligence keeps us
ahead of problems.”
Fixed Operations Director
Automotive dealerships operate with fragmented technology. The gaps between
systems create blind spots that cost revenue.
35+ years of hands-on dealership operations across every department and function
No software sales. No commissions. Only recommendations based on your operational needs
We work for dealerships— advocating for your interests in vendor relationships
We measure success by operational improvement and revenue impact, not billable hours
Let’s have an honest conversation about your dealership’s operational
challenges. No sales pitch. Just clarity.
